Rocketmiles Uses Stride To Power Dynamic Customer Journeys.
Rocketmiles encourages travelers to vacation faster by incentivizing hotel bookings with magnificent rewards. Founded in 2012 and acquired by Booking Holdings (previously Priceline Group) in 2015, the team at Rocketmiles loves travel and takes pride in enabling more adventures for their customers.
Rocketmiles wanted to give their customers the right message at the right time. The company was growing quickly, and the team needed to be able to rapidly deploy new campaigns. The challenge? Their marketing team was heavily reliant on engineering for triggered campaigns which meant new triggers and iterations went into an engineering backlog that took months to be completed. At the same time, the small marketing team was stretched by the manual effort to pull SQL queries to upload and execute batch campaigns.
“Above all, Stride has drastically improved the marketing teams’ productivity. We now have +20% more capacity after transitioning from manually-sent batch campaigns to triggered campaigns. With that added capacity, we can now invest time in to new marketing initiatives.”
Stride empowered Rocketmiles to create the deepest level of personalization.
Stride’s point-and-click formula builder allows Rocketmiles to build, iterate and scale campaigns without developers or engineering.
Stride empowers Rocketmiles to build hundreds of programs to personalize campaign messages based on current customer needs.
Stride’s built-in A/B testing and holdout features allow Rocketmiles to test and optimize their customer experience faster than ever before.
With Stride, Rocketmiles can set up triggered programs faster, without writing a single line of code.
Rocketmiles has been able to deploy new triggered campaigns in hours vs. months. The team is now able to coordinate over 100 triggered programs and personalize each message using dozens of customer attributes.
Rocketmiles is able to execute customer service workflows previously handled manually by phone agents through triggered messages. This helps reduce operational costs while delivering a better customer experience.
Rocketmiles has seen significant increases in marketing KPIs.